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What Is CPA MarketingCost per acquisition (CPA), also known as "Cost per action" or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.)
CPA is very simple: you get paid when someone clicks on your affiliate link and completes an action.
The “action” can be just about anything, but usually consists of:
  • Filling out a form
  • Getting an estimate or quote
  • Signing up for a free trial
  • Buying something


  1. commercial transactions conducted electronically on the Internet.

Definition

e-commerce (electronic commerce or EC)



E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes for online shopping


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